The Hero’s Journey Will Always Have Hard Chapters -Jeff Valks, Senior Analyst

@JVGoldAdvisor · 2026-06-09 · 4 upvotes · 1 replies

This morning, I heard something that truly piqued my interest.

The process of holding a 10-bagger must have a little bit of the Hero’s Journey baked into it.

Boy, that made me laugh, but it stung because I know it rang true.

For those of you who don’t know, I’m one of the guys who sold some would-be-500-baggers at times in my life when I was worried about making rent — or stressing over job security.

Sometimes the sale of my shares came from the company’s CEO being sued (from all angles), or the balance sheet was leaking serious money…

The Quest is Never Comfortable

The Hero’s Journey always starts the same way: the hero leaves the comfortable world, gets tested, doubts themselves, doubts the whole mission, gets tested again, and eventually earns the reward.

Save for a few lottery winners, there is no success without discomfort.

The Hero’s Journey is a good roadmap for any investor, but it’s especially true for investing in junior mining stocks.

Nobody gets a 10-bagger in a manner akin to strolling through a garden party with a flute of champagne and zero discomfort.

You get volatility, stale markets, impatient sellers, busted sentiment, and days, like today, when metals throw a taper-tantrum.

Little Things, Big Wins

I’m reassured watching the companies in the Gold Advisor portfolio do the right work.

Covering this portfolio day in and day out, it’s easy to see that our basket of companies consistently do the little things right.

Little things add up to the very big things…

Drilling the right targets

Raising money

Advancing studies

Cleaning up risks

Bringing in smarter people

Grabbing more land

The little things that move the asset from theory toward reality.

The little things stack until one day the market notices, and suddenly, “the big thing” looks as though it was obvious all along — built in plain sight overnight.

“Mr. Market is a Drunken Psycho”

Remember, Mr. Market is irrational.

Every day he shows up at your door and makes you an offer on your assets.

Sometimes his offers are insultingly low. Other days, his offers are so high you might think he’s popped too many happy pills.

Ignore Mr. Market’s lowball offers. You do not need to accept his prices.

Buy the good deals. Stay the course.

Good companies do not become bad companies because Mr. Market had a rough morning and came knocking at your door with a bad offer.

So yes, down days are annoying.

They can also be a bit like your favorite store having a massive sale on the stuff you want.

The real money usually goes to those who can tell the difference between a broken story and a temporary tantrum.